Privacy Policy

Who We Are

Flamezy.shop is an online retail store based in the United Kingdom, specialising in outdoor BBQ grills, kitchen products, BBQ accessories, and outdoor cooking equipment. We operate as an authorised dealer and reseller of the brands available on our website.

If you have any questions about this policy or how we handle your data, please contact us using the details provided at the bottom of this page.

What Information We Collect

We collect personal information that you provide to us directly, as well as certain data collected automatically when you visit our website.

Information You Provide to Us

• Full name
• Email address
• Delivery and billing address
• Phone number
• Payment information — processed securely through Stripe. We never store your card details on our servers.
• Order history and preferences
• Messages or enquiries submitted via our contact form

Information Collected Automatically

• IP address and browser type
• Pages visited and time spent on site
• Referring website or search engine
• Device type and operating system
• Cookie data — see Section 7 for full details

How We Use Your Information

• To process and fulfil your orders, including arranging delivery and sending order confirmations
• To communicate with you regarding your order status, shipping updates, and any queries you raise
• To process payments securely through our payment provider, Stripe
• To improve our website and customer experience based on browsing behaviour and feedback
• To comply with legal obligations under UK law, including consumer protection and financial regulations
• To detect and prevent fraud and protect the security of our website and customers
• To send relevant marketing communications, only where you have given us your explicit consent to do so

We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.

Legal Basis for Processing Your Data

Under UK data protection law (UK GDPR), we process your personal data on the following legal grounds:

• Contractual necessity — to process your orders and fulfil our obligations to you as a customer
• Legal obligation — to comply with applicable UK laws and regulations
• Legitimate interests — to improve our services, prevent fraud, and maintain the security of our website
• Consent — for marketing communications, where you have opted in

Who We Share Your Data With

We do not sell your data. We may share your information with trusted third-party service providers who assist us in operating our business. These include:

• Stripe — for secure payment processing
• Courier and delivery partners — to arrange the shipment of your order
• WooCommerce / WordPress — our eCommerce platform used to manage orders and the website
• Google Analytics or similar tools — to analyse website traffic and performance (anonymised where possible)
• Legal or regulatory authorities — where required by law or to protect our rights

All third parties we work with are required to handle your data securely and in accordance with applicable data protection laws.

How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes outlined in this policy, or as required by law.

• Order and transaction records are retained for up to 7 years in line with UK tax and accounting obligations
• Customer account data is kept for as long as your account remains active, or until you request deletion
• Marketing preferences are retained until you withdraw your consent

Once data is no longer required, it is securely deleted or anonymised.

Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device when you browse a website.

• Essential cookies — required for the website to function properly (e.g. shopping cart, checkout)
• Analytical cookies — to track website performance and visitor behaviour
• Marketing cookies — to deliver relevant advertising and track campaign performance

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. For full details, please refer to our Cookies Policy.

Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at contact@flamezy.shop. We will respond to your request within 30 days.

Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, or misuse.

All payments are processed through Stripe, a PCI DSS-compliant payment gateway. Your card details are never stored on our servers at any point during or after your transaction.

Third-Party Links

Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.

Children’s Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with their personal information, please contact us and we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.